About Us
SureMark Digital is an online services company that allows high-visibility individuals to establish and protect their digital identity. The service first verifies your identity, then issues a credential allowing you to authorize official digital content. Thereafter, anyone on the Internet can easily and freely validate whether a given audio, video, image, or text file is approved by you. This reduces both the likelihood that you will be the subject of an AI deepfake attack, as well as the potential damage of such an attack should it occur.
Welcome! I’m Scott Stornetta - Chairman of SureMark Digital™
Since 1991, my pioneering series of papers and patents, written with Dr. Stuart Haber, laid the foundation for Bitcoin and other digital currencies. Considering the growing specter of deepfakes and declining public trust of information found online, I have developed Suremark Digital ID™ to enable people to be able to tell the difference between genuine and AI deepfaked media.
Whether you’re applying for a SureMark Digital ID as a High-visibility person, or downloading the browser extension to be able to distinguish between real and fake media, my hope is that our collective efforts will diffuse the destructive nature of AI Deepfakes and limit their influence.
How Does a SureMark Digital ID™ Work?
AI-generated deepfakes are becoming an increasing concern for high-visibility individuals, as these realistic forgeries can spread false information quickly and widely. The advancing AI technology behind deepfakes makes it easier than ever to manipulate images and videos, posing a significant threat to personal and professional reputations. It’s crucial for public figures to stay vigilant and for platforms to develop stronger detection methods to combat this growing issue.
No-one can stop deepfakes from being created, but a Digital credential from SureMark applied to all of the media you post will make it easy for the public to tell the difference between your legitimate content and fake media created to besmirch your reputation.
Advisory Board
W. Scott Stornetta, Chairman
Dr. W. Scott Stornetta is considered by many to be the co-inventor of blockchain technology. From 1991, his pioneering series of papers and patents, written with Dr. Stuart Haber, laid the foundation for Bitcoin and other digital currencies.
Stornetta is a partner at Yugen Partners, a blockchain and AI-focused venture capital firm, and a fellow at the Creative Destruction Lab, associated with the Rotman School of Management at the University of Toronto. He currently serves as chairman of SureMark Digital Identity Services.
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Matt Denning, Vice-Chairman
Multi-Asset Class Institutional Investor, Start-up/Early-stage Growth Company Operator and Advisor
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Stuart Haber, Cryptographic Advisor
Stuart Haber is a cryptographer, best known as the co-inventor of the blockchain technique for ensuring the integrity of digital data. His work has bridged pure research and practical cybersecurity over the course of a 35-year career spent both at large established companies such as Hewlett Packard Enterprise, HP Labs, and Bellcore (Bell Communications Research), as well as at startups such as InterTrust and Surety -- which in 1995 deployed the world's first commercial blockchain as the foundation of the time-stamping service that he founded with his co-inventor, Dr. Scott Stornetta.
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Shawna Hoffman - Responsible AI, Blockchain & Cybersecurity Subject Matter Expert
Ms. Hoffman is an accomplished leader and expert in the fields of Artificial Intelligence (AI) and Blockchain, with a distinguished career spanning industry and government. She is a Harvard graduate who holds a Certificate of Leadership Development in National Security and Strategy from the U.S. Army War College. As President at Guardrail Technologies providing solutions for responsible AI use and application, Ms. Hoffman is uniquely qualified to apply her considerable expertise as an advisor for Suremark Digital
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Steven Lund - Global expertise in building AI and ML companies
Mr. Lund is an accomplished leader and expert in the fields of Artificial Intelligence Machine Learning and Data Science. He is a graduate from University of Utah with a Masters Degree in Architecture and Computer Graphics. Mr. Lund also has a Bachelors Degree in Business with minors in Economics and Accounting. Mr Lund has built 5 AI startups and has had executive leadership roles in Apple, Cisco and Hewlett Packard.
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Valerie Leach - Global Marketing Expert
Ms. Leach is a dynamic marketing expert known for her exceptional abilities in brand strategy and execution. With a background in global campaign management across notable B2C and B2B organizations she has successfully led initiatives within the technology, software and hospitality industry. She is passionate about creating impactful solutions and driving organizational success.
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