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Your Identity-Based Deepfake Protection

  • Assert your identity as you demonstrate control of social media accounts. 

    Amplify your proof by having colleagues similarly endorse you.

    Put simply: prove who you are by showing who you know.

  • Use your SureMark credential to claim what's yours and flag what's fake so your fans know what's authentic, no matter where it appears on the internet.

  • Add secure commentary to your content, wherever it appears. Mobilize your followers to help identify deepfakes or out of context narratives promoted by others.

  • Deepfakes lose their bite when your community can easily trace content to its authenticated source.

    Eventually, these impersonation efforts begin to fade into irrelevance.  And your fans will have a new way to connect with the authentic you, defeating scams.

Former Utah Governor Gary Herbert discusses the growing threat of AI deepfakes in shaping public opinion and influencing elections. He explains how realistic yet misleading digital content can be weaponized, posing a significant risk to democratic processes. Watch this video to understand the impact of deepfakes and the steps we can take to protect truth and integrity in the digital age.

Famous AI Deepfakes

Partners Scott Stornetta and Stuart Haber discuss their ‘time-stamp’ for electronic documents, which they developed in the Bellcore Research Laboratory in Morristown.

Partners Scott Stornetta and Stuart Haber discuss their ‘time-stamp’ for electronic documents, which they developed in the Bellcore Research Laboratory in Morristown.

About SureMark Digital™

Since 1991, a pioneering series of papers and patents, written with Dr. Stuart Haber and Dr. Scott Stornetta, laid the foundation for Bitcoin and other digital currencies. Considering the growing specter of deepfakes and declining public trust of information found online, we have developed SureMark Digital ID™ to enable people to be able to tell the difference between genuine and AI deepfaked media.

No-one can stop deepfakes from being created, but a digital credential from SureMark Digital applied to all of the media you post will make it easy for the public to tell the difference between your legitimate content and fake media created to attack your reputation.

Whether you’re applying for a SureMark Digital ID or following a SureMark Digital ID™ holder, our hope is that our collective efforts will diffuse the destructive nature of AI Deepfakes and limit their influence!

Assert your identity.

Claim your content.

Control the narrative.

Disarm the deepfake.

“With NIL (name, image & likeness) emerging, the new age athlete needs protection at all levels. Most importantly, protection of their brand is imperative, it’s the life blood that opens new doors off the field. SureMark Digital provides that protection so each athlete can grow their brand safely, with no hacks and deepfakes changing the narrative.”

Bronson Kaufusi, former NFL defensive end

Baltimore Ravens, New York Jets, Green Bay Packers