AI Deepfake Protection for High-Visibility Individuals
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Online Identity Protection
A SureMark Digital ID™ provides a way for high-visibility individuals to protect their online identity. It ensures that their followers can know with surety what media content (audio, video, image, or text) they themselves created and authorized, no matter where it appears on the internet.
Famous AI Deepfakes
How Does a SureMark Digital ID™ Work?
AI-generated deepfakes are becoming an increasing concern for high-visibility individuals, as these realistic forgeries can spread false information quickly and widely. The advancing AI technology behind deepfakes makes it easier than ever to manipulate images and videos, posing a significant threat to personal and professional reputations. It’s crucial for public figures to stay vigilant and for platforms to develop stronger detection methods to combat this growing issue. No-one can stop deepfakes from being created, but a Digital credential from SureMark applied to all of the media you post will make it easy for the public to tell the difference between your legitimate content and fake media created to besmirch your reputation.
“With NIL (name, image & likeness) emerging, the new age athlete needs protection at all levels. Most importantly, protection of their brand is imperative, it’s the life blood that opens new doors off the field. SureMark Digital provides that protection so each athlete can grow their brand safely, with no hacks and deepfakes changing the narrative.”
Bronson Kaufusi, former NFL defensive end
Baltimore Ravens, New York Jets, Green Bay Packers
Welcome! I’m Scott Stornetta - Chairman of SureMark Digital™
Since 1991, my pioneering series of papers and patents, written with Dr. Stuart Haber, laid the foundation for Bitcoin and other digital currencies. Considering the growing specter of deepfakes and declining public trust of information found online, I have developed Suremark Digital ID™ to enable people to be able to tell the difference between genuine and AI deepfaked media.
Whether you’re applying for a SureMark Digital ID as a High-visibility person, or downloading the browser extension to be able to distinguish between real and fake media, my hope is that our collective efforts will diffuse the destructive nature of AI Deepfakes and limit their influence.